Most Innovative Sales Training | As Seen on Shark Tank | ISR Training

Sales Training

With Integrity
Selling Honestly

ISR Sales Training offers multi award-winning sales programs for business owners and sales professionals. If you’re looking to skyrocket your sales performance and increase revenue for your company, this training is for you. 

We’re revolutionising the world of selling with our ethical training methodology called SWISH – Selling With Integrity, Selling Honestly. We believe in the power of honest and ethical selling that builds a solid rapport of trust and loyalty between consumer and consultant.



Just honest, transparent selling that will 100% benefit you and your customers.


Innovative Sales Training Like No Other!

We know the sales process and are committed to helping businesses all over the world to achieve their best. Let us help you take your business to new heights. Don’t you owe it to yourself?

No matter where you are in the world, we make it easy for you to train with us. 

Join the SWISH Academy for online training and 24/7 365 day access to our expansive digital library of resources. Or enlist in our SWISH Bootcamps for an all-inclusive 2-day program of intensive in-house training.


Catch Of The Day!

In 2018, we took ISR to the next level when we appeared on Channel Ten’s Shark Tank. Proving that our sales techniques are the real deal, we managed to catch three sharks who were eager to invest in us – Glen Richards, Steve Baxter and Andrew Banks.

When we’re backed by three of Australia’s most successful entrepreneurs, you know you’re in capable hands.



Types Of Sales Training Programs

There are multiple types of training programs we offer. The type you choose will depend on which one best suits your business and preferred method of learning and selling. Use these quick links to find the section most relevant to you.

Online sales training

Online Sales Training

We offer online training through the SWISH Academy so you can learn anytime, anywhere. By joining, you can have 24/7 365 day access to:

  • An ever-expanding digital library full of content
  • Regular webinars, business templates, audio-books
  • Monthly coaching
  • Access to the online SWISH community and much more

Join the SWISH Academy!

Retail Sales Training

Retail Sales Training

As a retail salesperson, you need to be able to attract shoppers into your store and convert browsers into customers in a short period of time. Retail sales differs from other types of selling as you need to be able to sell a product or service without any prior knowledge of the person and within a very limited timeframe.

Our talented sales trainers can coach you to:

  • Understand buyer behaviour and the customer journey
  • Understand your target market and product or service
  • Effectively communicate the features and benefits of a product or service 
  • Identify a customer’s needs and wants
  • Identify a customer’s real pain-point and solve it 
  • Inspire same-day purchase
  • Close more sales
  • Reach KPIs
  • Deliver exceptional customer service  
  • Handle objections

Access retail sales training today

Team sales training

Team Sales Training

Whether you’re looking to train a new team or up-skill your current team, team sales training will result in a strong, cohesive unit working towards one goal. We use ethical and honest selling techniques to train you to:

  • Motivate staff and inspire confidence
  • Work as a team
  • Negotiate and consult with integrity
  • Close sales
  • Cold call
  • Generate leads
  • Build rapport
  • Understand emotional selling and logical selling
  • Smash KPI’s
  • Overcome objections
  • Inspire loyalty and repeat purchases

Access online training for your entire team

Phone Sales training

Phone Sales Training

Did you know that you only have 3-4 seconds to make a good impression over the phone? Phone sales are dependent upon building an almost instant rapport between you and potential customers.

Our professional sales trainers can help you:

  • Gain confidence
  • Perfect cold calling
  • Generate leads
  • Master the elevator pitch
  • Establish a good rapport over the phone
  • Ask the right questions at the right time
  • Empathise and practice active listening
  • Negotiate 
  • Handle objections
  • Understand the importance of tonality
  • Close sales
  • Reach KPI’s
  • Strengthen phone communication skills

Join our online sales academy for more

B2B Sales Training

B2B Sales Training

Training for B2B sales teaches business owners, entrepreneurs and salespeople how to effectively sell their products or services to other businesses. B2B sales representatives need a specific set of sales skills that will enable them to successfully close deals with other business owners and sales professionals.


Begin your B2B Sales journey with us and discover how to:

  • Generate business leads
  • Source ideal prospects
  • Identify a prospect’s needs and wants
  • Sell your company, products and services through outstanding presentations
  • Master the art of words, tonality and body language
  • Consult and negotiate
  • Handle objections
  • Close deals
  • Build a lasting rapport with clients

Start your B2B sales journey online today!

Sales Training Courses

Corporate Sales Training

Corporate salespeople sell directly to other companies, either in-person or over the phone. By signing up you and/or your sales team into a corporate sales program, you can learn how to:

  • Create a winning elevator pitch
  • Identify the true value of a product or service
  • Confidently conduct sales presentations that leave a lasting impression
  • Demonstrate time management
  • Network with other companies
  • Perfect the skill of negotiation
  • Build rapport
  • Close deals
  • Increase lead generation
  • Establish long-term relationships

Take your corporate sales skills to the next level


  • Why is sales training important?

    A sales team stands at the front of every business and directly interacts with the target audience on a daily basis. Training helps to build a strong sales team who can effectively communicate the benefits of products and services by identifying a customer’s wants and needs. This increases lead generation, revenue and customer retention, which drives the growth of a company.

  • What are the benefits of sales training?

    Sales training helps to build confidence in a salesperson and enhances their ability to work as a cohesive member in a sales team. Equipped with the right skills, trained employees can deliver exceptional service that forges positive and lasting relationships with customers built on trust and loyalty. Our SWISH sales methodology achieves this by teaching you how to negotiate and influence customers with integrity and honesty. In turn, this strengthens sales performance and results in increased revenue for the business.

  • What is the purpose of sales training?

    Not every salesperson is a natural at selling. Sales training aims to teach employees the relevant key skills needed to confidently and effectively convert potential leads into loyal customers. This is achieved by teaching staff how to identify, communicate and solve a customer’s problems in a comfortable and positive exchange for both customer and consultant.

  • What is a sales training program?

    A sales training program is the process used to teach employees and/or business owners the skills required at every stage of the customer journey in order to boost sales performance and revenue. It usually covers a wide range of subjects or modules that are relevant to a person in a customer-oriented role in the workplace. Such training programs can be taught online or in-house, individually or as a team activity.

  • What should be included in sales training?

    At the least, sales courses should include prospecting clients, cold calling, pitching, consulting, negotiating, closing sales and customer service. At ISR, we teach you this and much more. For more information on what we include in our programs, head to the SWISH Academy page for online training or check out our SWISH Bootcamps for in-house training.

  • What skills are required for selling?

    Most importantly, strong communication skills and the ability to ask the right questions at the right time to tap into a customer’s wants and needs is essential to ethical selling. A successful salesperson also needs to be confident, empathetic and an active listener. They’re skilled in handling objections, solving problems and educating prospects in the benefits of a product or service.

Flexible Sales Training Australia

We know you’re busy. We’ve made it easy for you to incorporate our courses into your life by offering multiple convenient ways to learn. Alongside our worldwide digital platform, we take our courses and bootcamps to multiple locations around Australia:

Join the SWISH revolution today

Sign up for online training with the SWISH Academy or kickstart your career as a sales powerhouse with our classroom style in-house SWISH Bootcamps.

Ditch outdated training methods and discover a new way to make sales and grow your business. If you think sales is all about manipulating prospects into buying a product they don’t want – think again! We’re here to shake up the sales industry by introducing a way of selling based on ethics, honesty and integrity.

We can coach you to success with modern, innovative sales training and give you lasting results to keep you one step ahead of your competitors.