Would you believe us if we said that you have only 1.48 seconds to make a lasting first impression? What if we told you that some research suggests that it takes just a tenth of a second for a potential client to determine traits such as trustworthiness.
It’s obvious that your first impression will lay the platform for a successful sale. After copious amounts of research and working with thousands of clients, we’ve developed the ultimate 5 to increasing your first impression named P-I-T-C-H.
Whether you’re at a networking event, a family BBQ or in an elevator, this is your 30 second pitch that you should practice over and over again to master!
Our proven steps to creating a world-class elevator pitch
Promote clarity in who you are – e.g. your name, your title & your company.
IDENTIFY WHO YOU HELP
This is where you identify who you help, essentially where you talk about your target market. Identify three demographics or segments of people who you help. This could not only be an industry but a mindset (e.g. someone looking to increase revenue).
TELL THEM THE PROBLEM YOU SOLVE
Typically, every business should be solving an issue or problem within the market. Therefore, you must identify the three common areas that you are looking to resolve. You must be extremely clear in this and be sincere in your delivery.
CLARIFY WHY YOU DO IT
This is one of the most important elements of your pitch. Humans purchase through emotion; therefore, now is the time to sell emotion. This is where you get to tell your story as people will buy from you first before they even understand or know your product or company.
For example, clarify why you started your company, why you are in the industry you’re in, or why you joined the organisation that you did. Teach them about you as a person, not about the product you are selling.
HOOK WITH THE BEST BITS
What is the best part of doing business with you? You can break this up into two sections, the first being logical/results/facts based or it could be something very practical to explain the convenience of how easy it works for them.
So, to get you started, here is my elevator pitch example:
P – “My name is Ryan Tuckwood, I’m CEO & Co-Founder at ISR Training,”
I – “We are extremely fortunate that every single day we get to help business owners, entrepreneurs & sales professionals improve their sales and communication skills.”
T – “At ISR Training, we help if you want to reduce your sales cycles because people are taking too long to pay you if you want to increase your average transaction value so that people pay you more per sale to increase your margin, or if you want to increase your conversions in general.”
C – “My Co-Founder Jack Corbett & I began ISR Training because we were so frustrated with all of the regurgitated 1980’s style sales tactics & tips that were teaching us to lie, bully & manipulate. It didn’t sit well with us and we wanted to prove that we can do it another way”.
“The best part of being in business with ISR Training is that not only have we coached over 5000 people & businesses over the last five years, but we have an average increased revenue of 41% within 90 days.”
“The best bit about doing business with ISR Training is that not only do we have digital training, which is available 24/7 at any time. But we have fast-paced high-intensity bootcamps which we host four times a year where you can join other like-minded individuals and actually take part in role-play scenarios and learn in a live environment.”